Federer Out, Nike Hires Kaepernick As Face Of Campaign
Tuesday, September 4, 2018
In a big stunner at the US Open over the weekend, 2nd seeded Roger Federer lost to unseeded John Millman. Fans were anticipating a big quarterfinal match on Wednesday between rivals Novak Djokovic and Federer, but that will have to wait for another tournament. Federer described his loss by saying, “I just thought it was very hot tonight. It was just one of those nights, I guess, I felt I couldn’t get air. There was no circulation. … Maybe when you feel like that, you start missing chances.” With a ranking of# 55, the win marked Millman's first time beating a top 10 opponent.
Nike is grabbing headlines for making former quarterback Colin Kaepernick the face of their new 30th Anniversary "Just Do It" campaign. The ad shows Kaepernick's face with the tagline “Believe in something. Even if it means sacrificing everything.” Kaepernick has been a Nike client since 2011, but the company didn't know what to do with him since he started his National Anthem protests in 2016. The ad campaign has already garnered both praise and backlash for featuring such a controversial figure (particularly as Nike is a corporate sponsor of the NFL).